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Logo: waze corporation (site van waze) [CC BY-SA 1.0 (], via Wikimedia Commons Gretzky photo: By Hakandahlstrom (Håkan Dahlström) [CC BY-SA 3.0 (], via Wikimedia Commons

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Posted on April 3, 2017 · Posted in Business, Marketing

I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more


Confused by Marketing Platforms? Insights from Guru David Raab

Posted on March 14, 2017 · Posted in Customer Data Management, Marketing

An update on customer data management (CDM) and more from expert David Raab David Raab is a marketing technology pioneer, going back to the 1990s when “marketing” and “technology” were.. read more

old times

CRM Simplified in 30 Seconds (For Marketing Newbies)

Posted on November 22, 2016 · Posted in Business, CRM, Marketing

Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more

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SQL Terminology for Marketing Newbies

Posted on October 18, 2016 · Posted in Marketing, SQL

It’s a Database – No, It’s Hardware – No, It’s Software It is no secret that, until the recent advent of data-driven marketing, most marketers have had difficulty understanding database.. read more


Marketing Database Conversion: “There’s no app for that.”

Posted on September 7, 2016 · Posted in Business, Customer relationship management, Marketing

“Marketing database conversion projects are STILL more challenging than 3D chess.” We take you now to the news studios of CRM-TV: Moderator: BREAKING NEWS! Yet another marketing database implementation project has.. read more


Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more


Peanuts & Free Shipping: Are Your Loyalty Initiatives Working?

Posted on June 15, 2016 · Posted in Catalog Marketing

The summer semester of my Johns Hopkins CRM (customer relationship management) class began anew this week. New students, new changes in the CRM marketplace, and a new curriculum that our.. read more

kaboompics.com_Customers & Users - Color Wheel (2)

Omni-Channel Marketing: Can We Get There from Here?

Posted on May 13, 2016 · Posted in Catalog Marketing

Perhaps the biggest hurdle of omni-channel marketing lies in understanding the scope of the term. The phrase has become a bit of a Holy Grail, not unlike in the 1960s.. read more


WiseGuys Completes Another Installation of “Site RFM” Module

Posted on March 14, 2016 · Posted in Catalog Marketing, News

Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more


The Science and Art of Customer Lifetime Value

Posted on March 1, 2016 · Posted in Catalog Marketing

We just hosted a great webinar on Customer Lifetime Value (LTV). Marketers talk at length about how helpful it is to know the net profit they’re likely to accrue from acquiring.. read more