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Logo: waze corporation (site van waze) [CC BY-SA 1.0 (http://creativecommons.org/licenses/by-sa/1.0)], via Wikimedia Commonshttps://commons.wikimedia.org/wiki/File%3ALogo_waze.png. Gretzky photo: By Hakandahlstrom (Håkan Dahlström) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Posted on April 3, 2017 · Posted in Business, Marketing

I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more

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Confused by Marketing Platforms? Insights from Guru David Raab

Posted on March 14, 2017 · Posted in Customer Data Management, Marketing

An update on customer data management (CDM) and more from expert David Raab David Raab is a marketing technology pioneer, going back to the 1990s when “marketing” and “technology” were.. read more

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CRM Simplified in 30 Seconds (For Marketing Newbies)

Posted on November 22, 2016 · Posted in Business, CRM, Marketing

Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more

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SQL Terminology for Marketing Newbies

Posted on October 18, 2016 · Posted in Marketing, SQL

It’s a Database – No, It’s Hardware – No, It’s Software It is no secret that, until the recent advent of data-driven marketing, most marketers have had difficulty understanding database.. read more

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Marketing Database Conversion: “There’s no app for that.”

Posted on September 7, 2016 · Posted in Business, Customer relationship management, Marketing

“Marketing database conversion projects are STILL more challenging than 3D chess.” We take you now to the news studios of CRM-TV: Moderator: BREAKING NEWS! Yet another marketing database implementation project has.. read more

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Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more

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Peanuts & Free Shipping: Are Your Loyalty Initiatives Working?

Posted on June 15, 2016 · Posted in Catalog Marketing

The summer semester of my Johns Hopkins CRM (customer relationship management) class began anew this week. New students, new changes in the CRM marketplace, and a new curriculum that our.. read more

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Omni-Channel Marketing: Can We Get There from Here?

Posted on May 13, 2016 · Posted in Catalog Marketing

Perhaps the biggest hurdle of omni-channel marketing lies in understanding the scope of the term. The phrase has become a bit of a Holy Grail, not unlike in the 1960s.. read more

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WiseGuys Completes Another Installation of “Site RFM” Module

Posted on March 14, 2016 · Posted in Catalog Marketing, News

Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more

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The Science and Art of Customer Lifetime Value

Posted on March 1, 2016 · Posted in Catalog Marketing

We just hosted a great webinar on Customer Lifetime Value (LTV). Marketers talk at length about how helpful it is to know the net profit they’re likely to accrue from acquiring.. read more