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Archive for the 'Marketing' Category

Welcome to Big Data and Little Information

“Today’s Forecast . . .” – Welcome to Big Data and Little Information

Posted on October 13th, 2020 · Posted in Marketing

My wife claims that TV weather forecasters must have a strong lobby in Washington: How else can they justify taking five minutes of every newscast to tell us stuff no.. read more

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Home Depot ― Proving a Catalog Approach Helps Get the Marketing Job Done

Posted on May 6th, 2020 · Posted in Catalog Marketing, Marketing

The malls are closed; the streets are quiet; and most parking lots are eerily empty. But in my neighborhood — and across the country — Home Depot is a hub.. read more

Amazon's Toy Catalog in 2019

Amazon Is in the House—with a Toy Catalog for 2019

Posted on November 8th, 2019 · Posted in Catalog Marketing, Marketing

As many retailers send Black Friday fliers this week, it’s important to note a significant piece of direct mail: Amazon, the #1 ecommerce company in the world, mailed a toy.. read more

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R-F-M Analysis: The “Moneyball Metric” for Catalog Marketers

Posted on September 17th, 2019 · Posted in Marketing

Moneyball — made famous by author Michael Lewis, is of course the well-known baseball metric documented in both a book and movie. R-F-M Analysis — a legendary direct marketing metric,.. read more

Catalog and Costco Shoppers

Catalog and Costco Shoppers: Gatherers, Not Hunters

Posted on April 30th, 2019 · Posted in Business, Catalog Marketing, Marketing

Retail merchants love gatherers. “Honey, I stopped at Costco to get paper towels, but they had a huge discount on big screen TVs. I hope you like it.” If you.. read more

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Out of the Mouths of Marketing Babes

Posted on February 13th, 2019 · Posted in Customer response, Marketing

Debunking myths about junk mail and CRM technology “How many of you have an absolute visceral reaction to getting what you might call ‘junk mail’?” This is the first question.. read more

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Posted on April 3rd, 2017 · Posted in Business, Marketing

I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more

Confused by Marketing Platforms? Insights from Guru David Raab

Confused by Marketing Platforms? Insights from Guru David Raab

Posted on March 14th, 2017 · Posted in Customer Data Management, Marketing

An update on customer data management (CDM) and more from expert David Raab David Raab is a marketing technology pioneer, going back to the 1990s when “marketing” and “technology” were.. read more

CRM Simplified in 30 Seconds (For Marketing Newbies)

CRM Simplified in 30 Seconds (For Marketing Newbies)

Posted on November 22nd, 2016 · Posted in Business, CRM, Marketing

Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more

SQL Terminology for Marketing Newbies

SQL Terminology for Marketing Newbies

Posted on October 18th, 2016 · Posted in Marketing, SQL

It’s a Database – No, It’s Hardware – No, It’s Software It is no secret that, until the recent advent of data-driven marketing, most marketers have had difficulty understanding database.. read more