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Archive for the 'Customer response' Category

Out of the Mouths of Marketing Babes

Posted on February 13th, 2019 · Posted in Customer response, Marketing

Debunking myths about junk mail and CRM technology “How many of you have an absolute visceral reaction to getting what you might call ‘junk mail’?” This is the first question.. read more

Customer Scoring for Marketing Newbies: Introducing R-F-M

Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3rd, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more