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Omni-Channel Marketing: Can We Get There from Here?

Omni-Channel Marketing: Can We Get There from Here?

Posted on May 13, 2016 · Posted in Catalog Marketing

Perhaps the biggest hurdle of omni-channel marketing lies in understanding the scope of the term. The phrase has become a bit of a Holy Grail, not unlike in the 1960s.. read more

WiseGuys Completes Another Installation of “Site RFM” Module

WiseGuys Completes Another Installation of “Site RFM” Module

Posted on March 14, 2016 · Posted in Catalog Marketing, News

Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more

The Science and Art of Customer Lifetime Value

The Science and Art of Customer Lifetime Value

Posted on March 1, 2016 · Posted in Catalog Marketing

We just hosted a great webinar on Customer Lifetime Value (LTV). Marketers talk at length about how helpful it is to know the net profit they’re likely to accrue from acquiring.. read more

Catalog University Foundations of CRM

Back to School for Marketers

Posted on September 8, 2015 · Posted in Catalog Marketing, News

With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more

Desktop Marketing Changes Company Name to WiseGuys Marketing

Desktop Marketing Changes Company Name to WiseGuys Marketing

Posted on April 9, 2015 · Posted in News

Many of you have known us for years as Desktop Marketing Solutions Inc. or DMSI. Today we’re announcing that we have changed the company name to WiseGuys Marketing. When our.. read more

Near-Term Value: More evidence that its time has come

Near-Term Value: More evidence that its time has come

Posted on October 16, 2012 · Posted in Uncategorized

Customer Lifetime Value is a topic that appears often in our blog and others – and yet it still seems to struggle to gain traction.  LTV discussions appear from time.. read more

Success is Social Marketing NOT Social Media

Success is Social Marketing NOT Social Media – Part 1 of 2

Posted on September 5, 2012 · Posted in Uncategorized

Many of you know that I am an Adjunct Professor in CRM at the Carey Business School of Johns Hopkins Univ. I have invited a fellow instructor and colleague –.. read more

Pay-per-click Bidding: Interview with RKG-Rimm Kaufman Group

Pay-per-click Bidding: Interview with RKG-Rimm Kaufman Group

Posted on June 26, 2012 · Posted in Uncategorized

In describing the challenge for multi-channel marketers, I often fall back on the old quote from John Wanamaker, the 20th century department store magnate: “Half the money I spend on.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Customer Data Hygiene: You cannot expect what you do not inspect

Posted on June 20, 2012 · Posted in Uncategorized

“Who you gonna believe: me, or your own eyes?” The famous quote from Groucho Marx illustrates a central point that I continue to make with students and clients: to ensure.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

MoneyBall for Marketers: PPC Bidding using Customer LTV

Posted on June 8, 2012 · Posted in Uncategorized

First in a series on Online-Offline Data Integration Michael Lewis and Brad Pitt made “Moneyball” a great movie, but also a popular business concept. I’m no Brad Pitt (pause) –.. read more