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Customer Data Hygiene: You cannot expect what you do not inspect

Customer Data Hygiene: You cannot expect what you do not inspect

Posted on June 20, 2012 · Posted in Uncategorized

“Who you gonna believe: me, or your own eyes?” The famous quote from Groucho Marx illustrates a central point that I continue to make with students and clients: to ensure.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

MoneyBall for Marketers: PPC Bidding using Customer LTV

Posted on June 8, 2012 · Posted in Uncategorized

First in a series on Online-Offline Data Integration Michael Lewis and Brad Pitt made “Moneyball” a great movie, but also a popular business concept. I’m no Brad Pitt (pause) –.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Dydacomp Update Part 3 of 3: User Conference highlights

Posted on June 6, 2012 · Posted in Uncategorized

As the final step in a closer look at Dydacomp/MultiChannel Order Manager, I attended the MOM User Conference in Chicago June 4th. This one day event was the first of.. read more

Part 2 of 3: News about the “bump in the road” at Dydacomp

Part 2 of 3: News about the “bump in the road” at Dydacomp

Posted on May 21, 2012 · Posted in Uncategorized

In my May 18th post, I wrote a blog piece about how, in many ways, I feel things are definitely looking up at Dydacomp, makers of Multi Channel Order Manager.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Is You or Is You Ain’t My Baby? The Challenge of Multi-Channel Matchback Response Reporting

Posted on · Posted in Uncategorized

The old Jazz standard illustrates the guessing game faced by today’s multi-channel marketers: how to link matchback responses to a specific marketing campaign. Veteran DM staff from postal campaigns will.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

What’s New with Dydacomp

Posted on May 18, 2012 · Posted in Uncategorized

Many of you may know that DMSI has had a long standing relationship with Dydacomp, maker of MOM (Multi Channel Order Manager).  I just returned from a visit to Dydacomp.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Gambling or Investing? Database Matchback for Effective Marketing

Posted on May 14, 2012 · Posted in Uncategorized

Flyfishers know. Gamblers like to think they know. Know what? Know what works! Without in-depth response reporting, however, direct marketers are more like gamblers. Response reporting can be described as.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Effectively Using Customer Lifetime Value (CLV) in E-Tail

Posted on May 11, 2012 · Posted in Uncategorized

Pay-per-click advertising has not only lowered the acquisition cost for many companies, but made it more measurable. Consider the following: a DMSI client in Williamsburg, VA sells food products almost.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Customer Lifetime Value (CLV): How Much Are Your Customers Worth?

Posted on May 7, 2012 · Posted in Uncategorized

Customer Lifetime Value analysis (CLV) is one of those marketing topics that nearly all marketers talk about but only a few measure. Instead, mass marketers spend extraordinary advertising dollars on.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

7 Ways to Improve Your Marketing Strategy with RFM Analysis

Posted on May 4, 2012 · Posted in Uncategorized

RFM (recency, frequency, monetary value) identifies your best customers – and what else? To finish our series on using RFM, we’ve excerpted Jean Gianfagna’s excellent discussion of how to use.. read more