We still use WiseGuys to create our customer segmentation code, which helps with sales and direct marketing efforts. In the last couple of years we have been able to save significant amount of money in direct marketing, and our sales team can focus on calling the right customers. These initiatives alone justified the investment.
More to the point – and this is the hallmark of a good small business product, it (WiseGuys) provides the refinements needed to make a system usable in the real world.
All marketing media can be full analyzed within one tool – that’s pretty powerful.
Within one year of using WiseGuys we were mailing 23% less catalogs with 77% increase in profitability!
The response for our closeout email launch was insane. We kept refreshing our web display to see the count of click-throughs go up!
