In my May 18th post, I wrote a blog piece about how, in many ways, I feel things are definitely looking up at Dydacomp, makers of Multi Channel Order Manager.. read more

The old Jazz standard illustrates the guessing game faced by today’s multi-channel marketers: how to link matchback responses to a specific marketing campaign. Veteran DM staff from postal campaigns will.. read more

Many of you may know that DMSI has had a long standing relationship with Dydacomp, maker of MOM (Multi Channel Order Manager).  I just returned from a visit to Dydacomp.. read more

Flyfishers know. Gamblers like to think they know. Know what? Know what works! Without in-depth response reporting, however, direct marketers are more like gamblers. Response reporting can be described as.. read more

Pay-per-click advertising has not only lowered the acquisition cost for many companies, but made it more measurable. Consider the following: a DMSI client in Williamsburg, VA sells food products almost.. read more

Customer Lifetime Value analysis (CLV) is one of those marketing topics that nearly all marketers talk about but only a few measure. Instead, mass marketers spend extraordinary advertising dollars on.. read more

RFM (recency, frequency, monetary value) identifies your best customers – and what else? To finish our series on using RFM, we’ve excerpted Jean Gianfagna’s excellent discussion of how to use.. read more