Archive for the 'Catalog Marketing' Category

Peanuts & Free Shipping: Are Your Loyalty Initiatives Working?

Posted on June 15th, 2016 · Posted in Catalog Marketing

The summer semester of my Johns Hopkins CRM (customer relationship management) class began anew this week. New students, new changes in the CRM marketplace, and a new curriculum that our.. read more

Omni-Channel Marketing: Can We Get There from Here?

Posted on May 13th, 2016 · Posted in Catalog Marketing

Perhaps the biggest hurdle of omni-channel marketing lies in understanding the scope of the term. The phrase has become a bit of a Holy Grail, not unlike in the 1960s.. read more

WiseGuys Completes Another Installation of “Site RFM” Module

Posted on March 14th, 2016 · Posted in Catalog Marketing, News

Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more

The Science and Art of Customer Lifetime Value

Posted on March 1st, 2016 · Posted in Catalog Marketing

We just hosted a great webinar on Customer Lifetime Value (LTV). Marketers talk at length about how helpful it is to know the net profit they’re likely to accrue from acquiring.. read more

Catalog University Foundations of CRM

Back to School for Marketers

Posted on September 8th, 2015 · Posted in Catalog Marketing, News

With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more