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Archive for the 'News' Category

RFM

WiseGuys Completes Another Installation of “Site RFM” Module

Posted on March 14th, 2016 · Posted in Catalog Marketing, News

Recency, Frequency, and Monetary Value (RFM) has been a tried-and-true metric in consumer marketing for decades. It is most valuable when used to predict the response from a marketing campaign. By.. read more

Catalog University Foundations of CRM

Back to School for Marketers

Posted on September 8th, 2015 · Posted in Catalog Marketing, News

With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more

WiseGuys-Logo_hat

Desktop Marketing Changes Company Name to WiseGuys Marketing

Posted on April 9th, 2015 · Posted in News

Many of you have known us for years as Desktop Marketing Solutions Inc. or DMSI. Today we’re announcing that we have changed the company name to WiseGuys Marketing. When our.. read more