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Archive for the 'Customer response' Category

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Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3rd, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more