Posted on April 3, 2017 · Posted in

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Waze is not as wise. While it amazingly speculates drivers’ future arrival times based on regularly occurring traffic patterns — like daily rush hours — Waze only gives specific directions based on real-time conditions. When calculating arrival times or routes, it does not factor in predictable events, like a forecasted thunderstorm or pre-scheduled sports event, which ultimately will delay your arrival.

Similarly, some marketers suffer from this same lack of foresight, specifically from two standpoints