Posted on June 15, 2016 · Posted in

Peanuts & Free Shipping: Are Your Loyalty Initiatives Working?

Are you really sure that your free shipping policy is netting out for you? Or are a substantial number of your customers indifferent to your policy, perhaps because, like air travelers, all they expect is peanuts? A/B split testing of website offers and other promotions will help you to know under what conditions your customers are indifferent