WiseGuys CRM

WiseGuys CRM is a module you can add to your order management system. It gives you the ability to analyze your customer base at a deeper level and use that information to get better results from your marketing campaigns.

Customer Analytics

With WiseGuys CRM, you can draw on your customer purchasing data to do sophisticated customer transaction data mining and analysis

  • RFM Analysis – By segmenting your customers according to the Recency, Frequency, Monetary (RFM) value of their purchases, you can select a highly targeted audience for any campaign. Read more about WiseGuys CRM RFM Analysis.
  • Lifetime Value – By calculating the Lifetime Value (LTV) of your customer base, you can establish how much you can afford to spend to acquire new customers. Read how WiseGuys CRM measures LTV.

With selection filters and householding, you can run these analyses on just the portions of your customer base that are relevant for your specific campaigns, such as retail vs. wholesale customers, or sales made by catalog vs. retail. Learn more about Householding.

One-to-one Messaging

You can then use that intelligence to deliver personalized emails to your customers. For example:

  • Automated welcome messages to new customers (or donors), personalized with their most recent transaction.
  • Lapsed messages with an irresistible offer to re-activate former high-value customers, based on their previous purchases.
  • Thank-you messages to recognize your best customers, perhaps with an offer of free shipping to encourage them to buy even more.
  • Drip marketing campaigns that use personalized, repeated touches to stay in contact with prospects, ideal for high-value products with a long sales cycle.
  • Cross-sell messages based on previous purchases (based on what other customers bought after they bought the first product).

With more than half of all emails first opened on a mobile device, mobile has become a dominant platform for email messaging.  WiseGuys CRM carefully configures email images for mobile devices, so you can expand your marketing mix and ensure that campaigns work no matter how emails are opened and read.

Response Analysis

WiseGuys also provides the ability to track the campaigns you run to measure the effectiveness of each promotional campaign.

Integrated with the Top Order Management, Accounting and CRM Systems

With direct integration to your order management system, accounting and CRM systems there is no need to export, import or rekey data. WiseGuys is integrated with the following systems: