Blog | What's working now?

In describing the challenge for multi-channel marketers, I often fall back on the old quote from John Wanamaker, the 20th century department store magnate: “Half the money I spend on.. read more

“Who you gonna believe: me, or your own eyes?” The famous quote from Groucho Marx illustrates a central point that I continue to make with students and clients: to ensure.. read more

First in a series on Online-Offline Data Integration Michael Lewis and Brad Pitt made “Moneyball” a great movie, but also a popular business concept. I’m no Brad Pitt (pause) –.. read more

As the final step in a closer look at Dydacomp/MultiChannel Order Manager, I attended the MOM User Conference in Chicago June 4th. This one day event was the first of.. read more

In my May 18th post, I wrote a blog piece about how, in many ways, I feel things are definitely looking up at Dydacomp, makers of Multi Channel Order Manager.. read more

The old Jazz standard illustrates the guessing game faced by today’s multi-channel marketers: how to link matchback responses to a specific marketing campaign. Veteran DM staff from postal campaigns will.. read more

Many of you may know that DMSI has had a long standing relationship with Dydacomp, maker of MOM (Multi Channel Order Manager).  I just returned from a visit to Dydacomp.. read more

Flyfishers know. Gamblers like to think they know. Know what? Know what works! Without in-depth response reporting, however, direct marketers are more like gamblers. Response reporting can be described as.. read more

Pay-per-click advertising has not only lowered the acquisition cost for many companies, but made it more measurable. Consider the following: a DMSI client in Williamsburg, VA sells food products almost.. read more

Customer Lifetime Value analysis (CLV) is one of those marketing topics that nearly all marketers talk about but only a few measure. Instead, mass marketers spend extraordinary advertising dollars on.. read more