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Catalog University Foundations of CRM

Back to School for Marketers

Posted on September 8, 2015 · Posted in Catalog Marketing, News

With the stores full of notebooks, crayons, glue sticks, and other colorful back-to-school supplies, you might find yourself wishing you could return to the classroom too… Of course you already.. read more

Desktop Marketing Changes Company Name to WiseGuys Marketing

Posted on April 9, 2015 · Posted in News

Many of you have known us for years as Desktop Marketing Solutions Inc. or DMSI. Today we’re announcing that we have changed the company name to WiseGuys Marketing. When our.. read more

Near-Term Value: More evidence that its time has come

Posted on October 16, 2012 · Posted in Uncategorized

Customer Lifetime Value is a topic that appears often in our blog and others – and yet it still seems to struggle to gain traction.  LTV discussions appear from time.. read more

Success is Social Marketing NOT Social Media – Part 1 of 2

Posted on September 5, 2012 · Posted in Uncategorized

Many of you know that I am an Adjunct Professor in CRM at the Carey Business School of Johns Hopkins Univ. I have invited a fellow instructor and colleague –.. read more

Pay-per-click Bidding: Interview with RKG-Rimm Kaufman Group

Posted on June 26, 2012 · Posted in Uncategorized

In describing the challenge for multi-channel marketers, I often fall back on the old quote from John Wanamaker, the 20th century department store magnate: “Half the money I spend on.. read more

Customer Data Hygiene: You cannot expect what you do not inspect

Posted on June 20, 2012 · Posted in Uncategorized

“Who you gonna believe: me, or your own eyes?” The famous quote from Groucho Marx illustrates a central point that I continue to make with students and clients: to ensure.. read more

MoneyBall for Marketers: PPC Bidding using Customer LTV

Posted on June 8, 2012 · Posted in Uncategorized

First in a series on Online-Offline Data Integration Michael Lewis and Brad Pitt made “Moneyball” a great movie, but also a popular business concept. I’m no Brad Pitt (pause) –.. read more

Dydacomp Update Part 3 of 3: User Conference highlights

Posted on June 6, 2012 · Posted in Uncategorized

As the final step in a closer look at Dydacomp/MultiChannel Order Manager, I attended the MOM User Conference in Chicago June 4th. This one day event was the first of.. read more

Part 2 of 3: News about the “bump in the road” at Dydacomp

Posted on May 21, 2012 · Posted in Uncategorized

In my May 18th post, I wrote a blog piece about how, in many ways, I feel things are definitely looking up at Dydacomp, makers of Multi Channel Order Manager.. read more

Is You or Is You Ain’t My Baby? The Challenge of Multi-Channel Matchback Response Reporting

Posted on · Posted in Uncategorized

The old Jazz standard illustrates the guessing game faced by today’s multi-channel marketers: how to link matchback responses to a specific marketing campaign. Veteran DM staff from postal campaigns will.. read more