Archive for the 'Marketing' Category

Logo: waze corporation (site van waze) [CC BY-SA 1.0 (], via Wikimedia Commons Gretzky photo: By Hakandahlstrom (Håkan Dahlström) [CC BY-SA 3.0 (], via Wikimedia Commons

How Wayne Gretzky Beats Waze Head-to-Head: Marketing Newbies Take Note!

Posted on April 3rd, 2017 · Posted in Business, Marketing

I love Waze! Like many of you, Waze has re-directed me and my vehicle around many traffic jams, which delights me to no end. It gives me the sensation that.. read more


Confused by Marketing Platforms? Insights from Guru David Raab

Posted on March 14th, 2017 · Posted in Customer Data Management, Marketing

An update on customer data management (CDM) and more from expert David Raab David Raab is a marketing technology pioneer, going back to the 1990s when “marketing” and “technology” were.. read more

old times

CRM Simplified in 30 Seconds (For Marketing Newbies)

Posted on November 22nd, 2016 · Posted in Business, CRM, Marketing

Back in the old, old days, before chain stores and supermarkets, the corner grocery store offered a simple model for customer relationship management (CRM): Your grocer had a 360° view.. read more

blue pic

SQL Terminology for Marketing Newbies

Posted on October 18th, 2016 · Posted in Marketing, SQL

It’s a Database – No, It’s Hardware – No, It’s Software It is no secret that, until the recent advent of data-driven marketing, most marketers have had difficulty understanding database.. read more


Marketing Database Conversion: “There’s no app for that.”

Posted on September 7th, 2016 · Posted in Business, Customer relationship management, Marketing

“Marketing database conversion projects are STILL more challenging than 3D chess.” We take you now to the news studios of CRM-TV: Moderator: BREAKING NEWS! Yet another marketing database implementation project has.. read more


Customer Scoring for Marketing Newbies: Introducing R-F-M

Posted on August 3rd, 2016 · Posted in Business, Customer response, Marketing

While the axiom “all men are created equal” serves our country well, marketers know that not all customers are equal. R-F-M scoring of customers (Recency, Frequency, Monetary Value) offers a.. read more