NLDM 2006 Database  Excellence Award

NCDM 2006 Database
Excellence Award

The National Conference for Database Marketing (NCDM), run by the Direct Marketing Association, presents awards to companies that devise complex, data-driven solutions to marketing problems. Each entry is assessed by a panel of database experts and ranked according to strict criteria.

“NCDM is all about making analytics a more central and recognized part of modern marketing, and re-envisioning marketing data,” said Stephanie Miller, DMA’s Vice President of Communications and Member Relations.  “These incredible data-innovators and experts will give attendees the cutting-edge tools and insight they need to become marketing data superstars.”

Here is our press release about the award:

WiseGuys Software Wins 2006 NCDM Excellence Award

Falls Church, VA (December 12, 2006)–Desktop Marketing Solutions, Inc. (DMSI) today announced that its WiseGuys software, in conjunction with clients RAPIDS Wholesale and Porters Camera, has been named recipient of the prestigious bronze award in the Analytics and Modeling Applications category of the 2006 National Center for Database Marketing (NCDM) Database Excellence Awards.

Presented jointly by DIRECT Magazine and The Direct Marketing Association, the Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging marketing databases, achievement of dramatic, measurable results by applying statistical techniques, leveraging systems capabilities or re-organizing to become more customer-focused.

“We are flattered not only by the fact that we join the ranks of illustrious award recipients like AOL and Dell, but because of the recognition the award represents about the value that WiseGuys brings to RAPIDS Wholesale and Porters Camera and other clients,” said Bruce Gregoire, president of Desktop Marketing Solutions, Inc.

“This is a powerful testament to our mission of providing companies with the ability to increase sales and reduce mailing expenses via a low priced, easy technical solution.”

The award, presented December 12 at a ceremony during the annual conference in Orlando, FL is the result of a rigorous judging process that required careful study of entries representing a variety of industries from the United States and other countries.