WiseGuys offers marketing services and tools to multi-channel marketers who want to increase the yield from their marketing campaigns.

We specialize in working with small to mid-sized companies that are selling through some combination of websites, email, catalogs and retail stores.


We offer a wide range of services to companies that want to run more effective and more targeted marketing campaigns:

  • Data Hygiene – With clean data, your analytics are more accurate and you have less waste.
  • Predictive Modeling – Model your customer base to predict which customers are more likely to buy different products.
  • Segment Targeting – With RFM Analysis, you can target campaigns to the people most likely to buy.
  • Attribution – Know which marketing campaigns worked by using Matchback Analysis to more accurately attribute results back to the campaigns that influenced them.
  • Lifetime Value – Calculate LTV to know how much you can afford to spend to acquire a new customer.

WiseGuys CRM

Our WiseGuys CRM software is a module you can add to your order management system to analyze customer purchasing and gain insights into purchase behavior. With that information, you can create and implement one-to-one messaging campaigns that create a more personalized buying experience for your customers.


If you have a complex problem to solve, take advantage of our consulting services. Through our affiliation with Johns Hopkins University Carey School of Business we can address almost any type of problem a data-driven marketer might have.